Last updated: August 12, 2026
World of Gumballs is operated by Online Innovations. We value the privacy of our customers and website visitors and take reasonable steps to safeguard the personal information collected through WorldofGumballs.com. This Privacy Policy describes the types of information we may collect, why we collect it, how it may be used or disclosed, the privacy choices available to you, and how you can contact us regarding your personal information.
This policy applies when you browse our website, create an account, make a purchase, communicate with customer service, sign up for marketing communications, submit content, or otherwise interact with World of Gumballs.
Information We Collect
The information collected by World of Gumballs varies depending on how you use our website and services.
Information You Give Us
We may collect personal information that you voluntarily provide while shopping, setting up an account, contacting us, subscribing to emails, submitting a review, participating in a promotion, or otherwise communicating with World of Gumballs.
Examples may include:
- Name
- Billing address
- Shipping address
- Email address
- Telephone number
- Account credentials
- Products ordered
- Product quantities
- Purchase amounts
- Order and transaction history
- Payment method information and transaction confirmation
- Messages sent to customer service
- Newsletter and promotional communication preferences
- Ratings, reviews, feedback, and other content you choose to submit
Payment card transactions are handled by authorized payment service providers. World of Gumballs may receive information such as transaction status, payment confirmation, card type, or limited card details. We do not need your complete payment card number or security code in order to process and fulfill an order.
Information you intentionally submit for public display, such as a product review, may be visible to other visitors.
Information Collected Through Your Use of the Website
Certain information may be recorded automatically when you access or interact with WorldofGumballs.com.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Referring website or source
- Pages viewed
- Products viewed
- Searches performed on the website
- Shopping cart activity
- Dates and times of visits
- Website navigation and interactions
- Approximate geographic area based on IP address
- Cookie, pixel, and similar technology identifiers
We may use this information to operate and secure the website, troubleshoot technical problems, understand how visitors use our store, evaluate website performance, improve navigation and shopping features, and better understand customer interests.
Information From Companies That Assist Us
World of Gumballs works with third-party companies that provide services necessary to operate an online retail business.
We may receive information from providers involved with:
- Payment processing
- E-commerce technology
- Website hosting
- Order fulfillment
- Shipping and delivery
- Fraud detection
- Website security
- Analytics
- Customer communications
- Marketing
- Other operational services
Information received from these companies may include transaction confirmations, shipping information, delivery status, fraud-screening data, payment status, and information concerning activity on our website.
How We Use Personal Information
World of Gumballs may use personal information for purposes that include:
- Processing orders and payments
- Confirming transaction and billing information
- Preparing, packing, shipping, and delivering purchases
- Providing order confirmations, tracking information, and shipping notices
- Handling returns, refunds, replacements, damaged orders, and other order-related concerns
- Establishing and maintaining customer accounts
- Providing customers with access to account information and previous orders
- Responding to questions, inquiries, and customer service requests
- Protecting customer accounts and transactions
- Identifying suspected fraud, misuse, unauthorized transactions, and security threats
- Operating, maintaining, and improving WorldofGumballs.com
- Evaluating website traffic, browsing behavior, and shopping activity
- Providing product suggestions or content that may be relevant to visitors
- Sending newsletters, promotions, product announcements, and marketing communications when permitted
- Maintaining accounting, tax, sales, transaction, and other business records
- Meeting legal, regulatory, contractual, and compliance obligations
- Enforcing our website policies and agreements
- Protecting World of Gumballs, Online Innovations, our customers, employees, service providers, and business interests
We collect and use personal information when reasonably necessary to provide requested products or services, operate our business, comply with legal requirements, protect legitimate business interests, or carry out another purpose disclosed when the information is collected.
How Personal Information May Be Disclosed
World of Gumballs considers customer information confidential and limits access to people and companies that reasonably need the information to perform legitimate business functions.
Personal information may be provided to:
- Website hosting providers
- E-commerce service providers
- Payment processors
- Banks and financial institutions involved with transactions
- Shipping carriers
- Order fulfillment providers
- Fraud detection services
- Cybersecurity and website security providers
- Email and communication services
- Customer support providers
- Analytics providers
- Advertising and marketing providers
- Accountants, attorneys, insurers, and other professional advisers
- Courts, regulators, government agencies, or law enforcement when disclosure is legally required
Third-party service providers generally receive only the information reasonably needed to perform the services they provide. These companies may also process information according to their own privacy policies, contractual obligations, and applicable laws.
Information may additionally be disclosed if you direct or authorize us to share it, if disclosure is necessary to complete a transaction you requested, or if Online Innovations undergoes a merger, acquisition, financing transaction, reorganization, business sale, asset transfer, or similar corporate event.
World of Gumballs does not rent or sell customer personal information to third parties in exchange for money.
Certain advertising, analytics, or marketing technologies may involve disclosures that some state privacy laws classify as the “sale” or “sharing” of personal information or as the use of information for targeted advertising, even if no payment is exchanged for the information. Where applicable law provides an opt-out right, you may exercise that right as described below.
Cookies and Similar Technologies
WorldofGumballs.com may use cookies, pixels, tags, and related technologies to support website functionality and better understand how visitors interact with the store.
These technologies may be used to:
- Maintain shopping cart functionality
- Support checkout
- Remember account or website preferences
- Keep website features operating correctly
- Protect accounts and website security
- Analyze visitor traffic
- Measure website performance
- Detect errors and technical problems
- Understand which products and pages receive visitor interest
- Evaluate advertising and marketing performance
- Deliver content or advertising that may be more relevant to visitors
Most web browsers provide settings that allow you to restrict, delete, or block cookies. Disabling certain cookies may interfere with shopping carts, checkout, customer accounts, saved preferences, or other website functions.
Cookies that are required to provide requested services or operate essential website functions may be used without separate consent where legally permitted. Other cookies and tracking technologies will be handled according to applicable consent and privacy requirements.
Global Privacy Control and Do Not Track
Certain browsers, browser extensions, and privacy tools allow users to transmit privacy preference signals.
Where applicable law requires it, World of Gumballs will recognize supported Global Privacy Control signals as a request to opt out of activities legally classified as the sale or sharing of personal information or targeted advertising for the browser or device transmitting the signal.
Standard browser “Do Not Track” signals are not governed by a single universal legal or technical standard. WorldofGumballs.com may therefore not respond to ordinary Do Not Track settings unless a response is required under applicable law.
Marketing Communications
You may receive promotional emails from World of Gumballs if you subscribe to our mailing list, create an account and agree to receive marketing, participate in an eligible promotion, or otherwise provide permission for promotional communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe option contained in the email or by contacting us.
Opting out of promotional messages does not prevent World of Gumballs from sending communications necessary to manage an existing customer relationship or transaction. These may include:
- Order confirmations
- Shipping notifications
- Account notices
- Payment information
- Return or refund updates
- Security messages
- Responses to customer service inquiries
Protecting Personal Information
World of Gumballs uses reasonable administrative, physical, and technical measures intended to help protect personal information from unauthorized access, disclosure, use, alteration, loss, or destruction.
Sensitive information transmitted during checkout is protected through Secure Sockets Layer (SSL) encryption or comparable security technology. Access to customer information is limited to personnel and service providers with a legitimate business reason to use it.
No internet transmission, computer network, website, database, or electronic storage system can be guaranteed to be completely secure.
For your own protection, do not send full credit card numbers, account passwords, or other sensitive information via email, reviews, or general website forms. Contact World of Gumballs promptly if you believe your account or personal information may have been accessed or used without authorization.
How Long We Keep Information
World of Gumballs may retain personal information for as long as reasonably necessary for the purpose for which it was collected or for another legitimate or legally required purpose.
Information may be retained to:
- Process and fulfill orders
- Provide requested services
- Maintain customer accounts
- Handle refunds, returns, disputes, and customer service matters
- Detect and prevent fraudulent activity
- Protect website and transaction security
- Maintain accounting, tax, payment, and transaction records
- Satisfy contractual obligations
- Meet applicable legal and regulatory requirements
- Establish, pursue, or defend legal claims
The appropriate retention period depends on the nature of the information, how it is used, why it was collected, and any applicable recordkeeping requirements.
Information that is no longer reasonably required may be deleted, de-identified, anonymized, or retained temporarily in restricted backup systems until routine deletion is reasonably possible.
Consumer Privacy Rights
Depending on your state or place of residence, applicable privacy laws may provide you with certain rights concerning your personal information.
Where applicable, these rights may include the ability to ask us to:
- Confirm whether we process personal information concerning you
- Provide access to certain personal information associated with you
- Explain certain ways in which your information has been collected, used, or disclosed
- Correct eligible inaccurate personal information
- Delete eligible personal information
- Provide certain information in a portable form
- Opt you out of activities legally considered the sale or sharing of personal information
- Opt you out of targeted advertising
- Limit certain uses of sensitive personal information when such rights apply
- Review an appeal following the denial of an eligible privacy request
Privacy rights differ by jurisdiction and may be subject to exceptions.
For example, World of Gumballs may need to retain certain information to process transactions, comply with recordkeeping obligations, prevent fraud, maintain security, resolve disputes, comply with legal requirements, or establish and defend legal rights.
We will not unlawfully discriminate against a customer for exercising a privacy right available under applicable law.
Making a Privacy Request
You may submit an eligible privacy request using the contact information listed at the end of this Privacy Policy.
Please clearly describe the privacy right you wish to exercise and provide sufficient information for us to locate the records associated with your request.
We may request additional information when reasonably necessary to verify your identity. Information collected for verification will be used to verify and process the privacy request.
Where permitted by law, an authorized agent may make a request for you. We may require documentation showing that the agent has permission to act on your behalf, and we may require you to verify your identity directly with us.
World of Gumballs will respond to verified privacy requests within the time required by applicable law.
Children’s Privacy
WorldofGumballs.com is a general retail website and is not designed or directed specifically toward children under the age of 13.
World of Gumballs does not knowingly collect personal information online from children under 13 without parental consent when such consent is legally required.
Orders, account registrations, and other purchasing activity involving a child under 13 should be completed by a parent or legal guardian.
A parent or guardian who believes a child under 13 has provided personal information through WorldofGumballs.com may contact us to request that we review or delete eligible information.
World of Gumballs does not knowingly sell or share the personal information of children under 16 for targeted advertising.
Third-Party Websites and Services
WorldofGumballs.com may provide links to websites or services operated by other companies, including payment providers, social media services, manufacturers, shipping providers, or other third parties.
World of Gumballs and Online Innovations do not control the privacy, security, content, or data-handling practices of independently operated third-party websites.
Information you provide directly to another company is subject to that company's own privacy policy and terms. We recommend reviewing the privacy practices of third-party services before submitting personal information to them.
Sensitive Personal Information
World of Gumballs does not ordinarily need highly sensitive personal information to sell or ship gumballs and related merchandise.
As part of a standard retail transaction, we do not intentionally request information such as:
- Social Security numbers
- Biometric identifiers
- Medical or health information
- Precise geolocation
- Racial or ethnic information
- Religious beliefs
- Sexual orientation
- Other similarly sensitive personal characteristics that are unnecessary for an ordinary purchase
Please do not submit unnecessary sensitive personal information through customer service communications, product reviews, website forms, emails, or other communication channels.
Changes to This Privacy Policy
World of Gumballs may revise this Privacy Policy from time to time to reflect changes involving our website, business operations, services, technology, privacy practices, or legal obligations.
The current version will be published on WorldofGumballs.com with a revised “Last updated” date.
If applicable law requires additional notice for a material change, we may provide that notice through the website or another appropriate communication method.
Contact World of Gumballs
Questions, concerns, and requests regarding this Privacy Policy or personal information handled by World of Gumballs may be directed to:
World of Gumballs
Online Innovations
501 West 11th Street
Newport, KY 41071
Phone: 844-369-2131
Customer service hours: Monday through Friday, 8:00 a.m. to 5:00 p.m. Eastern Time